” Muzafer Sherif coined the term “superordinate goals” to describe the process by which two competing groups develop goals that “are compelling but cannot be achieved by the efforts of one group alone.”

Sherif stumbled upon the idea while doing experiments with boys at a summer camp. After a number of unsuccessful attempts to mediate disputes between the two groups, Sherif had counselors at the camp sabotage the water supply. The only way for the boys to fix the problem was to work together. After the boys fixed the problem, Sherif reported that conflicts between them de-escalated and future conflict was reduced. Sherif noted a sharp decrease in name-calling and derogation of the out-group after the superordinate goal was achieved. He also found that the boys were less likely to glorify or brag about the in-group.

He concluded that group contact, even with dialogue, can lead to further argument and recriminations without superordinate goals. However, when superordinate goals were present, communication between groups moved in the direction of reducing conflict.”

You are such a delight!

1. Currently, you can only purchase my two books on Blurb.com. Here is the exact link: http://www.blurb.com/user/store/Cybel

2. My book is for everyone. I’ve been talking to a local NYC bookstore about selling the books there as well. When that deal comes through, I will DEFINITELY post something.

3. Like I said, you are a delight. Thank you! And your blog is in my RSS feed. I don’t always comment but I always take notes. : )